Social Media †Facebook

Facebook is among the most popular social media networking sites in today’s times. Facebook is highly popular due to its multiple applications and ease of communication it offers to the user. It allows users to share pictures, events and statuses in a single platform.Advertising We will write a custom essay sample on Social Media – Facebook specifically for you for only $16.05 $11/page Learn More Facebook has a number of benefits such as the ability to form groups, chat with friends and find information on multiple topics. Facebook is also highly informative due to the multiple pages on a host of topics including but not limited to health, education, science, exercise etc. It is also an ideal communication platform for relatives, friends and members of family who can stay connected to a single platform. More recently, mobile companies have enabled users to connect to Facebook through their phones. Mobile phone technology such as GPRS now al lows users to access Facebook from any location. This feature has made Facebook extremely popular among today’s generation. Staying connected has never been so simple and effective than it is on Facebook. Talking to friends and relatives or family members is now possible with a single Facebook account which is a perfect platform to chat and communicate. A more recent addition to the online chat program is the video calling feature which has gained immense popularity. Not only can one talk to people but also see them live with the help of this video chat feature. Individuals no longer have to yearn to keep in touch with their friends and dear ones. A single Facebook account enables users to achieve several functions all at once.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another very important feature of Facebook is the online gaming portal which it offers to its users. There a re hundreds of thousands of games on Facebook which one can play at any given time. The interesting aspect is the ability to play these games with friends. There are multiple games like Poker, Diamond Dash, Zuma, Farm Heroes Sage and others on Facebook. Playing these games is a unique and special experience since it allows users to interact with friends and engage in healthy competition. There are no additional costs and users can play games absolutely free of cost. Facebook is becoming a highly successful platform not only for making new friends and finding old ones, but for accessing global and local news as well. Most of the news and media companies have launched their Facebook pages. This feature has added the extra benefit to Facebook, making it educational and purposeful. Besides being a medium to interact and communicate, Facebook has become a marketing platform for many popular brands. Today, one can easily access all the famous global brands on Facebook. Several small time businesses have become successful on Facebook. People, who do not have the capital to open a store, have launched their products on Facebook, gaining financial success and recognition. One can buy practically anything on Facebook from shoes, bags, accessories, clothes, phones, laptops, electronic etc. Many of these online stores offer the facility to make online payments and deliver goods to the buyer’s home.Advertising We will write a custom essay sample on Social Media – Facebook specifically for you for only $16.05 $11/page Learn More Thus, through Facebook, people can engage in a host of activities such as playing games, interacting with friends, chatting, video conferencing, marketing, buying, selling and numerous others. Facebook is no longer only a social networking site to stay connected with friends and family. It has become a platform with online marketing options for the users. When used responsibly, Facebook is an excellent med ium for several purposes with extremely low cost and high benefits to the users. This essay on Social Media – Facebook was written and submitted by user Conor Richmond to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Mumbai Call Center

Mumbai Call Center Content1. Introduction2. Investment Analysis2.1 Application from ITSLA2.2 Application from Call Centres for All of Mumbai, India2.3 Application from the IT Manager of Bus Away Ltd2.4 Analysis3. Advantages and Disadvantages for alternatives3.1 Advantages for Application from ITSLA3.1.1 Cost effective3.1.2 Overcome labour shortages3.1.3 Concentration on core business3.1.4 Access to world class solutions3.2 Disadvantages for Application from ITSLA3.2.1 Dependence on vendors3.2.2 Lower morale among permanent employees in otherdepartment3.2.3 Loose control and increase company risk3.3 Advantages for Application from Call centres for All ofMumbai, India3.3.1 Improve a company's focus3.3.2 Human capital and cost effective3.3.3 Legal system3.3.4 Location3.4 Disadvantages for Application from Call centres for All ofMumbai, India3.4.1 Corporate image3.4.2 Problem in accent3.4.3 Cultural and societal differences3.4.4 Control3.4.5 Relationship3.5 Advantages for Application from IT Manager of Bus AwayLtd.3.5.1 Benefit for employee3.5.2 Benefit for employer3.5.3 High quality of homeworkers3.5.4 Better customer service3.6 Disadvantages for Application from IT Manager of BusAway Ltd.3.6.1 Legal issue3.6.2 Tax issue3.6.3Feeling of separation or disassociation among employees3.6.4 Problem of employee4. Recommendation5. Conclusion6. List of References7. AppendixAbstractBus Away Ltd. plans to renew a contract among three applications which are application from ITSLA, application from Call Centres for All of Mumbai, India and application from the IT Manager of the company. This study presents which application was recommended with relevant theoretical knowledge along with guidance for research, reflection and collaboration. Therefore, NPV will be using as a discriminator. Results of this study showed that third application is recommended even second application is the lowest negative NPV among the three application. Thus, this study may help the company to konw which application is the worth to invest and resolve the problems.1. IntroductionBus Away Ltd is considering three applications to provide call centre to deal with customers' bookings and queries which are application from ITSLA, application from call centres for all of...

The Impact of Web Analytics on E-Commerce Essay

The Impact of Web Analytics on E-Commerce - Essay Example Managers are also able to establish what customers need, understand the business environment and make informed decisions to boost business performance. At the technological, organizational, operations and management levels, web analytics has tremendous impacts. Technology has made web analytics possible and effective. With the help of modern technologies, organizations have achieved great goals with web analytics. The paper discusses web analytics and its impacts on the organization on various fronts. The Impact of Web Analytics on E-Commerce from Each of the Following Perspectives: Management, Technology, and Organizational Web Analytics Web analytics is a general term that entails the study of the effects of Websites on the users (Hasan and Polya 2009, p814). Harinath et al. (2011, p118) defines web analytics as the web data analysis. In other words, the business intelligence permits analyst to have an insight of web-based businesses such as customer support and e-commerce. Web ana lytics permits an individual to recognize consumer behaviour and identify general trends on sales so that the business can personalize its services for the consumers and increase their satisfaction levels. With web analytics, the business can understand how well its online, content, and products processes are functioning (Harinath et al. 2011, p118). The process of getting web data and creating a data warehouse entails collection of data, which is, getting data from commercial enterprises, third-party sources, campaign advertising, and web logs. It also involves the transformation of data, that is, making the existing log data useful and relating it to the company’s campaign advertising, third party, and commercial data sources. It also entails reporting of data, which is, publishing and storing the data in a meaningful way such that the directors and analysts can comprehend what they are reading (Harinath et al. 2011, p119). The main aim of web analytics is to transform data collected from various sources to get a meaningful intelligence concerning the company’s website. It entails the process of storing, analyzing, filtering, and collecting commerce, click-stream, and third-party data. The click-stream BI situations range from designing the web site better, understanding the navigation patterns, and comprehending what the users search to personalize the recommendations (Harinath et al. 2011, p118). Currently, e-commerce companies or organizations make use of web analytics software to evaluate actual details. These details include the number of people visiting their site, the number of visitors who are unique, â€Å"how they came to the site, what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on, and when they left the site† (Hasan and Poyla 2009, p814). Web analytic software is also utilized in monitoring if the pages on the site are wor king appropriately. With such information, the administrators are capable of determining the popular site areas and areas within the site that are not getting traffic. The administrators then use the data collected to streamline the site in a manner, which creates the best experience (Hasan and Poyla 2009, p814). E-commerce is done through the email and the World Wide Web. Television, radio, print media, web banners, and emails are among the common means

Analysis of the financial statements of three leading supermarkets in Research Paper

Analysis of the financial statements of three leading supermarkets in UK - Research Paper Example Reporting financial results in a transparent and straightforward fashion is a means to an end (Fridson & Alvarez, 2002). The financial performance of a company can be discerned by the different financial ratios in accounting that tries to evaluate the overall financial condition of a company. The different financial ratios can be categorised into liquidity ratios, activity ratios, debt ratios and profitability ratios. Liquidity ratios measure the company's availability of cash to pay its obligations and debts. Activity ratios measure the ability of the company to convert non-cash assets into cash. Debt ratios measure the company's capability to repay long term obligations. Profitability ratios measures how the company controls its expenses and uses its assets in order to generate an acceptable rate of return. Based on the financial statements and financial ratios calculated, Tesco is more liquid than Sainsbury and Morrison. The liquidity of the company is measured by the current assets ratio as well as the acid test ratio. An asset is liquid if can be readily converted to cash, while a liability is liquid if it must be repaid in the near future. The current assets ratio compares the assets that will turn into cash within the year to the liabilities that must be paid within the year. The acid test ratio is a more conservative liquidity measure where the numerator of the current ratio is reduced by the value of its inventory. (Higgins, 1995) The trends of Tesco's liquidity ratios are increasing from 2007 to 2009. This means that the company has

International Issues in Accounting and Audit Essay

International Issues in Accounting and Audit - Essay Example Considering the growing complexity of accounting work, many countries have adopted IFRS as their basis for financial reporting as it is expected that IFRS can significantly improve the quality of information on corporate finance. Although there are numerous potential advantages associated with a common set of global reporting standards, it is difficult to implement IFRS in a way that the benefits of a harmonised reporting system could be achieved. This paper will critically explore and discuss the potential benefits as well as negative impacts/limitations of adopting the IFRS in the United Kingdom. International Financial Reporting Standards, commonly abbreviated as IFRS, are designed as a common global reporting framework for businesses so as to make company accounts well understandable and comparable despite cross-border barriers. The growing international shareholding and trade activities make it necessary to establish a common global language for business affairs with regard to accounting and reporting. Such a common global framework is also particularly important for firms that have a presence in several countries. Today the IFRSs increasingly replace different national accounting standards as multinational corporations wish to keep their accounts easily understandable and comparable across the globe. IFRS are authorised on the ground of historical cost paradigm with the exception of IAS 29 and IFRIC 7, which are authorised on the ground of constant purchasing power paradigm (Legardere, 2007). Although IFRS was initially introduced as a framework to harmonise accounting practices and procedures across the European Union, this concept has progressively become attractive around the world due to the increased value of harmonisation. IFRS are sometimes referred to as the original name of International Accounting Standards (IAS). The International Accounting Standards Committee (IASC) issued IAS over the period 1973-2001. On 1st April 2001, the new International Accounting Standards Boards (IASB) undertook the responsibility for setting international accounting standards from the IASC (Value based management.net, n.d.).  

Business Plan Of Slice Bakery Management Essay

Business Plan Of Slice Bakery Management Essay Introduction Slice Bakery and Juices is a start up juice and bakery retail establishment located in down town Nairobi. Slice bakers expects to catch the interest of a regular loyal customer base with its wide variety of fresh juices and freshly baked cakes and bread. Slice Bakery and Juices plans to construct a strong market position in the city due to the partners industry experience in the area. The establishment aims to offer its services and products at a reasonably competitive price to meet the demand of the middle and high area residents and tourists. The Company Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned and managed by its three partners. Mr. David Williams has extensive experience in marketing, sales and management and was the vice chairman of Eveready Batteries and Harper foods. Mr. Arnold Mwangi is experienced in finance and administration and was previously the chief financial officer with both Luigis Cafà © and Willy Pastries. Mrs. Felicia Wanjiku is a well respected pastry chef with vast knowledge and experience in the field, she formerly worked at Lagoon beach resort in the Kenyan coast as the head pastry chef. The organization intends to hire 2 full time pastry cooks and four part time baristas to serve customers and perform the day to day operations. Products and Services Slice Bakery and Juices offers a vast range of freshly made fruit and vegetable juice varieties that are brought into the city from various parts of the continent. The company caters to all of its customers by serving each of them a carefully made drink that is specifically tailored to the customers order. The bakery side of the company provides a wide array of freshly prepared bread and cake varieties at all times during business hours. Ten to twelve moderately sized batches of assorted bread and cakes are prepared during the day to assure the availability of freshly baked products at all times. The Market The Fresh juice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks. Slice Bakery and Juices wants to establish a large regular customer base and it will achieve this by concentrating its marketing and business on local residents, which will be the organizations target market. This will create a healthy, stable revenue base that will ensure the stability of Slice Bakery. In addition tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive products and services are crucial in order to capture this segment of the market. Financial Considerations Slice Bakery and Juices is expected to raise $90,000 of its own capital and to borrow $110,000 guaranteed by the National Bank of Kenya s a ten year loan. The company anticipates sales of around $485,000 in the first year, $570,000 in the second year and $660,000 in the third year. The organization should break even by the fourth month of business as it steadily increases its revenue. Profits for this period are anticipated to be approximately $12,000 in year one, $31,000 by year two and $48,000 by year three. Slice bakers does not expect cash flow problems Mission Slice Bakery and Juices aims to offer high quality fresh juice and pastry products at a reasonable price to meet the demand of middle and high income area residents and tourists. Keys to Success The following are needed to make Slice Bakers and Juices a success: Provide the highest possible quality product with excellent customer services. Competitive pricing. COMPANY SUMMARY Slice Bakery and Juices is a bakery and juice shop managed by three partners. These partners represent sales management and financeadministration food and beverage. The partners will provide capital from their own savings which will cover up the start up expenses and also provide a safety net for the first few months of business. A ten year small business administration loan will cover the remaining costs. Slice Bakery and Juices plans to build a small market position within the city due to the mild competition in the business area of Nairobi. Company Ownership Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned by its three partners. Start Up Summary Slice Bakery and Juices financing will come from the partners capital and the ten year loan from the National Bank of Kenya. The following diagram and table below illustrate the organizations projected initial start up costs. Start-Up Requirements Start up expenses: Legal- $2,000 Premise Renovation- $25,000 Expensed equipment- $37,000 Other- $1,000 Total start-up expenses- $65,000 Start-Up Assets Cash Required- $63,000 Other current assets- $10,000 Long term assets-$65,000 Total assets- $138,000 Total Requirements- $208,000 Funding Start up expenses- $65,000 Start-Up Assets $138,000 Total funding needed- $208,000 Assets Non-cash assets from start-up- $65,000 Cash requirements from start-up- $73,000 Total assets- $138,000 Liabilities and capital liabilities Current borrowing- $0 Long tem liabilities $110,000 Accounts payable- $900 Other current liabilities- $0 Total liabilities- $110,900 Capital Planned investment Mr. David Williams- 30,300 Mr. Arnold Mwangi- 30,300 Mrs. Felicia Wanjiku- 30,300 Other- $0 Additional required investment- $0 Total Planned investment- $90,900 Loss at start up (start-up expenses) $65,000 Total capital- $25,900 Total capital and liabilities- $135,900 Total funding- $208,000 PRODUCTS Slice Bakery and Juices offers a vast range of juices all from a good quality farms in Africa. The organization caters for its customers by providing them with juice made to suite their individual needs. The bakery provides freshly made pastries and baked products at all times during business hours. Ten to twelve moderately sized batches of various breads and cakes are prepared during the day to assure the availability of freshly baked products at all times. MARKET ANALYSIS SUMMARY Slice Bakery and Juices main focus is on meeting the growing demand of a regular local resident customer demographic, as well as a number of visiting tourists that pass through the area. Market Segmentation Slice Bakery and Juices focuses on the upper and middle income markets, this particular market segment consumes the majority of baked and pastry products. Local Residents Slice Bakery and Juices wants to establish a large regular customer base. This will establish reliable and consistent revenue to ensure stability of the establishment. Tourists Tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive quality products and services are crucial in order to capture this market segment. Market Analysis The previous chart and table outline the total market potential of the above customer segments Target Market Segment Strategy The dominant selected market for Slice Bakery and Juices is a regular flow of local residents. Personal and respectful customer service at a competitive price is the key in maintaining the local market share. Market Needs Since Nairobi has a worm climate for most of the year, cool drinks are very much in demand. Much of the days activity occurs in the morning just before 9:30am with a steady flow for the rest of the day. Service Business Analysis The Fresh juice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks. Juice Drinkers in the greater Nairobi city area are finicky about the quality of Juice offered at the numerous Fruit stalls across the area. Despite low competition in the current areal, Slice Bakery and Juices will be located at a place where customers can enjoy a glass of freshly made fruit/vegetable juice with freshly baked cakes in a relaxing environment. Competition and Buying Patterns Competition in the area is relatively sparse and does not nearly provide the quality of products and customer services as Slice Bakery and Juices. Local area customers are looking for a high quality product in a peaceful atmosphere. Leading competitors purchase and squeeze an array of fruits from around the world, make fruit and vegetable salads, a variety of pastries in quality packages and a line of premium packed cocktail drinks(both alcoholic and non-alcoholic). In addition to the companies sales through company operated retail shops Large chain companies vary their product mix depending on the size of each individual store and its location. Larger stores carry a wide selection of fresh juices in various sizes, flavor and types of packaging, as well as an assortment of fruits and fruit blending equipment and accessories. Smaller shops and kiosks generally sell a full line of Juice varieties, a limited selection of alcohol fruit cocktails and a few more accessories. Technologically conversant competitors make fruit juices and fruit related products conveniently available via the internet or mail order. Websites that allow online stores that allow customers to browse and purchase the companys vast array of products and service. STRATERGY AND IMPLIMENTATION SUMMERY Slice Bakery and Juices will eventually succeed by offering consumers high quality juices, bread and pastries with personal service at a reasonable and competitive price. Competitive Edge Slice Bakery and Juices is the relatively low level of competition in the city area targeting this particular demographic. Sales Strategy As the graphs below show, Slice Bakery and Juices expects sales of about $485,000 in the first year, $570,000 in the second year and $660,000 in the third year. C:Documents and SettingsChifMy DocumentswORK_ONLINE2a22e7554c0a4224b23f7935f16cfd66.png C:Documents and SettingsChifMy DocumentswORK_ONLINEgraph.png Sales Forecast Year 1 Year 2 Year 3 Unit Sales Juices 135,000 148,500 163,350 Pastry Items 86,000 94,600 104,060 Other 0 0 0 Total Unit Sales 221,000 243,100 267,410 Unit Prices Year 1 Year 2 Year 3 Juices $3.00 $3.15 $3.31 Pastry Items $1.00 $1.05 $1.10 Other $0.00 $0.00 $0.00 Sales Juices $405,000 $467,775 $540,280 Pastry Items $86,000 $99,330 $114,726 Other $0 $0 $0 Total Sales $491,000 $567,105 $655,006 Direct Unit Costs Year 1 Year 2 Year 3 Juices $0.25 $0.26 $0.28 Pastry Items $0.50 $0.53 $0.55 Other $0.00 $0.00 $0.00 Direct Cost of Sales Juices $33,750 $38,981 $45,023 Pastry Items $43,000 $49,665 $57,363 Other $0 $0 $0 Subtotal Direct Cost of Sales $76,750 $88,646 $102,386 Management Summary Mr. David Williams has extensive experience in marketing, sales and management and was the vice chairman of Eveready Batteries and Harper foods. Mr. Arnold Mwangi is experienced in finance and administration and was previously the chief financial officer with both Luigis Cafà © and Willy Pastries. Mrs. Felicia Wanjiku is a well respected pastry chef with vast knowledge and experience in the field, she formerly worked at Lagoon beach resort in the Kenyan coast as the head pastry chef. Personnel Plan As the personnel plan illustrates,  Slice Bakery and Juices expects to make significant investments in sales, sales support, and product development personnel. Managers $100,000 $105,000 $110,250 Pastry Bakers $40,800 $42,840 $44,982 Baristas $120,000 $126,000 $132,300 Other $0 $0 $0 Total People 10 10 10 Total Payroll $260,800 $273,840 $287,532 Financial Plan Slice Bakery and Juices expects to raise $90,900  of its own capital, and to borrow $110,000 guaranteed by  the National Bank of Kenya as a ten-year loan.  This provides the bulk of the current financing required. Break-even Analysis Slice Bakery and Juices Break-even Analysis is based on the basic average of the first-year  figures for total sales by units, and by operating costs. These are presented as per-unit revenue, per-unit price, and fixed costs.  These conservative assumptions make room for a more accurate estimate of real risk. Slice Bakery and Juices should break even by the  fourth month of its operation as it slowly  increases its sales. http://www.bplans.com/bakery_business_plan/images/73ebe304715e411d80d3e39ff995c767.png Break-even Analysis Monthly Units Break-even 17,255 Monthly Revenue Break-even $38,336 Assumptions: Average Per-Unit Revenue $2.22 Average Per-Unit Variable Cost $0.35 Estimated Monthly Fixed Cost $32,343 Projected Profit and Loss As the Profit and Loss table shows,  Slice Bakery and Juices expects to continue its  steady rise in  profitability over the next three years of business. Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $491,000 $567,105 $655,006 Direct Cost of Sales $76,750 $88,646 $102,386 Other $0 $0 $0 Total Cost of Sales $76,750 $88,646 $102,386 Gross Margin $414,250 $478,459 $552,620 Gross Margin % 84.37% 84.37% 84.37% Expenses Payroll $260,800 $273,840 $287,532 Sales and Marketing and Other Expenses $27,000 $35,200 $71,460 Depreciation $60,000 $69,000 $79,350 Utilities $1,200 $1,260 $1,323 Payroll Taxes $39,120 $41,076 $43,130 Other $0 $0 $0 Total Operating Expenses $388,120 $420,376 $482,795 Profit Before Interest and Taxes $26,130 $58,083 $69,825 EBITDA $86,130 $127,083 $149,175 Interest Expense $10,000 $9,500 $8,250 Taxes Incurred $3,111 $12,146 $15,650 Net Profit $13,019 $36,437 $45,925 Net Profit/Sales 2.65% 6.43% 7.01%

Graduation Speech :: Graduation Speech, Commencement Address

I want all of you graduates to do me a favor and just look around at your fellow classmates for a few seconds and think about the people you know out there and realize: After all of the parties and once all of the euphoria surrounding graduating has subsided, you are not going to see many of these people ever again. I'm sure it's a comforting though to many of you that you will never see me again, and I've come to terms with that. We are all headed in different directions now. Some of us are going to college, whether it be two-year, four-year, in-state, out-of-state, or whatever. Some are going straight into the workforce, maybe in construction, plumbing, commercial fossil fuel distribution or as Jeff Reynolds puts it so eloquently, "You could go into a life of being a government financial allocation specialist." And some of you are going straight to jail. Right now I'm sure many of you are sitting there with thoughts racing through your head at a mile a minute. Some people are anxious about the future, others are primed to get on the bus for the after-grad party. Some are thinking that they finally have their ticket stamped to leave Purple Lake, which I happen to be thinking right now. Some of you are looking at the clock and wondering how long it will be until I shut-up and get off the stage, I happen to know Goset is thinkin' that right now, aren't you Aynsley? Those kids, like Goset over there, just want their little case which actually doesn't contain a diploma, instead it just has a piece of paper which tells you when to pick it up. To those people out there I say, "Just cool off, I'll be done in a minute, the diploma cases aren't going anywhere, so just be patient!" Though you might not be thinking any of those things right now, I'm sure we are all thinking that we finally made it. Yup, high school is over, but we're not even close to being done. This is just the beginning of the rest of our life and it only gets harder from this point on. You will encounter obstacles at every turn, but you must persevere if you hope to succeed in this world. The key to your success will be to know what everyone expects from you and then you must commit yourself to exceeding those expectations, that is what will set you ahead of the rest.

Gallardo’s Goes To Mexico Business Analytics Essay

Situation: â€Å"Growing but not winning†- The US market for Gallardo’s sauces, salsas and seasoning had saturated. Having seen immense potential for its product, it entered the Mexico market in 2001. They have grown 20% every year, and their share has grown from 12% to 15%. They have positioned their products on the basis of the jobs carried out by customers, which was a success in the US. Despite all of their efforts to discover separate, distinct jobs to be done and to position their brand on these jobs, they are not growing fast enough and have not been able to overtake California. Gallardo tried to position itself as a distinctive aspiring brand that commanded a significant price premium, however this has not worked and they have not been able to differentiate their products from that of California. Gallardo’s discovered the job-to-be-done, the market leader already had a product in the market that could readily do the job. Objective: To formulate a winning strategy so as to make it a market leader in Mexico. Hypothesis: 1. Gallardo has not been very successful in forging a strong link in the consumers’ minds between the jobs carried out by them and Gallardo’s brand. 2. The communication strategy is a major challenge and there is a need to re-position the brand in the minds of the consumers. 3. Gallardo has not been able to provide value to Mexican women, who are very passionate about cooking. 4. Gallardo holds only 10% share in general trade which accounts for 90% of the overall sales of salsa, sauces and seasoning. Evaluation: 1. Gallardo 2. Gallardo has positioned itself as a product to get a job-done; however, it is equally important to consider the user while positioning the product especially where the demographics of the new market are so different from the company’s market in USA. As per the case, the women in advertisements were not representing the common women in Mexico. Hence, making the brand distant from its users. 3. Although Gallardo could picture the passion for cooking, it couldn’t provide the value to its consumers. This was mainly because of their premium pricing. For example, a small deficiency in California products can be compensated by a little amount of salt or pepper. For this minor adjustment, consumers didn’t find it justified to pay 30-40% more. They were not getting any additional value of the product offering. The product attributes and usage experiences required to do the â€Å"jobs† were not well distinguished from each other, further enlarging this gap. Their products were designed on experience, which the consumer was already having. In short, we can say that value propositions offered by Gallardo were not unique enough to sell it. 4. The figure of 10% shows that there was very less penetration in the general market. This needs to increase as it shows the huge amount of untapped market for Gallardo. This would include distribution and household penetration beyond urban.

animal testing speech essays

animal testing speech essays "Humans are the only hunters who kill when not hungry." This quote by Steven Spielberg refers to the millions of animals that are killed every year due to unecessary testing. How many of you here have animals at home? I myself have several dogs at home that I love dearly. Occasionaly, one of them will get sick and the vet will give me a liquid medicine to give them. Now, my dogs will not drink this voluntarily so the vet gives me a little syringe to put in the corner of my dogs mouth to make them swallow it. I feel bad enough forcing my dogs to take something that will help them. I can't imagine trying to force something down their throat to hurt them., which is what scientists do to thousands of animals every day. Today, Im here to convice you that testing on animals for the purpose of humans is wrong, unnecessary and also inaccurate. What I want to talk about over the next couple of minutes is, first, how inacurrate it is. Second, why it is wrong and unnecessary, and, third why it must change. They question on many peoples minds- should animal testing be legal? Yes or no? Lets start with the facts. "I think animal testing is a terrible idea; they get all nervous and give the wrong answers." This is a quote by an unknown author refering to the inaccuracy of animal testing. So why do companys and industrys spend thousands of dollars a year on these tests?, that is something i would like to know. Rodents are almost always the animals used in cancer research, however, rats are only 37% effective in determining the cause of cancer in humans. You could flip a coin and be more accurate. Also, less than 2% of human illnesses are ever seen in animals. 95% of drugs passed by animal tests are immediatly discarded as useless or dangerous to humans and 90% of animal test resul...

How Harrison Won the Election of 1840

How Harrison Won the Election of 1840 The election of 1840 was fueled by slogans, songs, and alcohol, and in some ways that distant election can be considered  the precursor of the modern presidential campaign. The incumbent was a man of sophisticated political skills. He had served in a variety of offices and put together the coalition that brought Andrew Jackson to the White House. And his challenger was elderly and infirm, with qualifications that were questionable. But that didnt matter. Talk of log cabins and hard cider and an obscure battle from decades earlier culminated in a landslide that turned out the incumbent, Martin Van Buren, and brought an aging and sickly politician, William Henry Harrison, into the White House. Background of the 1840 Presidential Election What really set the stage for the 1840 election was a colossal financial crisis devastating  the nation. After the eight years of Andrew Jackson’s presidency, Jackson’s vice president, the lifelong politician Martin Van Buren of New York, was elected in 1836. And the following year the country was rocked by the Panic of 1837, one of a series of financial panics of the 19th century. Van Buren was hopelessly ineffective in handling the crisis. As banks and businesses failed, and an economic depression dragged on, Van Buren took the blame. Sensing an opportunity, the Whig Party sought a candidate to challenge Van Burens reelection and selected a man whose career had peaked decades earlier. William Henry Harrison, the Whig Candidate Though he would be portrayed as a rustic frontiersman, William Henry Harrison, who was born in Virginia in 1773, actually came from what might be called Virginia nobility. His father, Benjamin Harrison, had been a signer of the Declaration of Independence and later served as governor of Virginia. In his youth, William Henry Harrison had received a classical education in Virginia. After deciding against a career in medicine he joined the military, receiving an officer’s commission signed by President George Washington. Harrison was posted to what was then called the Northwest Territory and served as the territorial governor of Indiana from 1800 to 1812. When Indians led by the Shawnee chief Tecumseh rose up against the American settlers and allied with the British in the War of 1812, Harrison fought them. Harrison’s forces killed Tecumseh at the Battle of the Thames, in Canada. However, a previous battle, Tippecanoe, though not considered a great triumph at the time, would become part of American political lore years later. His Indian fighting days behind him, Harrison settled in Ohio and served terms in the House of Representatives and the Senate. And in 1836, he ran against Martin Van Buren for the presidency and lost. The Whigs nominated Harrison as the partys presidential candidate in 1840. One obvious point in his favor was that he wasn’t closely associated with any of the controversies gripping the nation, and his candidacy, therefore, didnt offend any particular groups of voters. Image Making Entered American Politics in 1840 The supporters of Harrison began creating an image of him as a war hero, and touted his experience at the Battle of Tippecanoe, 28 years earlier. While it’s true that Harrison had been the commander at that battle against the Indians, he had actually been criticized for his actions at the time. The Shawnee warriors had surprised his troops, and casualties had been high for the soldiers under Harrison’s command. Tippecanoe and Tyler Too! In 1840 the details of that long-ago battle were forgotten. And when John Tyler of Virginia was nominated as Harrison’s running mate, the classic American political slogan was born: â€Å"Tippecanoe and Tyler Too! The Log Cabin Candidate The Whigs also promoted Harrison as the log cabin candidate. He was portrayed in woodcut illustrations as residing in a humble log cabin on the western frontier, a fact that was contradicted by his birth as something of a Virginia aristocrat. The log cabin became a commonplace symbol of Harrisons candidacy. In its collection of materials related to the 1840 Harrison campaign, the Smithsonian Institution has a wooden model of a log cabin that was carried in torchlight parades. Campaign Songs Entered American Politics in 1840 Harrison’s campaign in 1840 was noteworthy not just for slogans, but for songs. A number of campaign ditties were quickly composed and sold by sheet music publishers. Some examples can be viewed at the Library of Congress (on these pages, click the view this item link): Tippecanoe and Tyler TooThe Tippecanoe Club Quick StepOld Tippecanoe’s Raisin’The Invincible Old Tippecanoe Alcohol Fueled the 1840 Presidential Campaign The Democrats supporting Martin Van Buren scoffed at the image created of William Henry Harrison and derided him by saying Harrison was an old man who would be content to sit in his log cabin and drink hard cider. The Whigs neutralized that attack by embracing it, and took to saying that Harrison was the hard cider candidate. A popular legend is that a Philadelphia distiller named E.C. Booz provided hard cider to distribute at rallies of Harrison supporters. That may be true, but a story that Boozs name gave the English language the word booze is a tall tale. The word actually existed for centuries before Harrison and his hard cider campaign. The Hard Cider and Log Cabin Candidate Won the Election Harrison avoided discussion of the issues, and let his campaign based on hard cider and log cabins proceed. And it worked, as Harrison won in an electoral landslide. The 1840 campaign was notable for being the first campaign with slogans and songs, but the victor holds another distinction: the shortest term in office of any American president. William Henry Harrison took the oath of office on March 4, 1841, and delivered the longest inaugural address in history. On a very cold day, the 68-year-old Harrison spoke for two hours on the steps of the Capitol. He developed pneumonia and never recovered. One month later he was dead, becoming the first American president to die in office. Tyler Too Became President After Harrisons Death Harrisons running mate, John Tyler, became the first vice president to ascend to the presidency upon the death of a president. Tylers administration was lackluster, and he was derided as the accidental president. As for William Henry Harrison, his place in history was secured not by his fleeting presidential tenure, but for being the first presidential candidate whose campaign featured slogans, songs, and a carefully manufactured image.

Inquiry letter Assignment Example | Topics and Well Written Essays - 250 words

Inquiry letter - Assignment Example Currently, there is a significant decline in creativity and innovation evident from few modern mechanical designs in the market. Consequently, mechanical engineers brain drain from other foreign countries has resulted to lower native based skilled mechanics. Immigration of engineers is a notable cause of decreased creativity among native residents of the state. I believe that there should be no limitation on the immigration of skilled labor. Trade union has however placed quotas on the number of foreign skilled laborers entering the country. The union has also restricted the training of more American young professionals. The foreigners then enter the country and dominate the mechanics profession preventing entry and development of native engineers (Melville 866). Many patriotic and generous American citizens who have felt the necessity for native skilled mechanics have raised the apprenticeship questions. The benevolent citizens have also created business schools to help avoid trade union restrictions. Comparatively, modern business schools are better than the old learning. The new era education provides more sophisticated and inclusive curriculum as opposed to the old regime. Why would the trade union deny an American boy who aspires to become a skilled laborer the chance to pursue his wish? There should be no measures on the number of apprentices awarded. Training of the skilled labor should also occur in profitable

European Free Trade Association (EFTA) Essay Example | Topics and Well Written Essays - 500 words

European Free Trade Association (EFTA) - Essay Example Three out of the four EFTA members – all excluding Switzerland – are now members of the EEA (European Economic Area) Accord, linking the EC and EFTA countries for the purposes of multi lateral trade. The trend towards globalization of the world economy is promoted through the scheme of generalized tariff preferences (GSP) of the four members of the European Free trade Association. This scheme allows for preferential tariff arrangements among the trading countries of the EFTA and the EC which resulted in savings of $1.5 billion in preferential imports in 1980 (Brown 1989). The EFTA has fewer such preferential arrangements with other countries as compared to the EC and is therefore less restrictive in choosing the beneficiaries of preferential trading arrangements. Brown (1989) has provided the preferential tariff margins for 22 countries, listing all the major beneficiaries of this system, under which the payment of import duty is suspended on industrial products and small reductions in tariffs are available for some agricultural products. Manufactured and semi manufactured goods enjoy higher amounts of reductions in tariff. This provides a significant boost to free trade in the international context. The salient difference between the countries of the European Community and the EFTA countries lies in the degree to which they are willing to share sovereignty. The countries of the European Free Trade Association wanted to restrict the limits of their cooperation with other European countries to that of economic cooperation, while members of the EC were willing to hand over some of their sovereignty and autonomy over their own affairs in order to receive some concessions in influencing the policies of other countries in exchange.(Henning et al, p 86). For the four countries that are still members of the EFTA however, maintaining their autonomy and sovereignty is of supreme importance and they